Walmart`s Entry into Indian Online Retail via Flipkart Acquisition

Code : MAA0226

Year : 2018

Industry : E-commerce, Online Retail

Region : -

Teaching Note:Available

Structured Assignment :Not Available

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Abstract: This case study discusses one of the largest ever acquisition deals in India’s e-commerce industry – Walmart’s acquisition of a majority stake in Flipkart, the largest online marketplace in India. This is also the biggest ever deals in the history of Walmart, which is trying hard to expand in the online retail business around the world to compete with its rival Amazon. While the deal is expected to generate synergies for both Walmart and Flipkart, Walmart will have to face challenges as Flipkart has accumulated losses of US$3.6 billion and these are not going to decrease in the near future because of the deep discount strategy followed by Indian online retailers. It is high time the management of Walmart developed some foolproof plan to reduce Flipkart’s losses and keep its number one position intact while competing with Amazon in the Indian market.

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Pedagogical Objectives:

  • Discuss the acquisition concept as a growth strategy of the company
  • Analyze the challenges to and the growth strategies of Walmart in the global market
  • Analyze the acquisition of Flipkart by Walmart and its potential synergies and challenges
  • Evaluate the impact of merger and acquisition on industry


    Keywords : Merger and Acquisition, Online Retail, E-commerce, Competitive Advantage, Expansion Strategy, Integration Strategy and Execution, Synergies, Walmart, Flipkart, Accumulated losses, Deep discount strategy

    Contents :
    » INDIAN ONLINE RETAIL (eRETAIL) INDUSTRY
    » WALMART: GLOBAL LEADER IN OFFLINE RETAIL
    » WALMART’S ENTRY INTO NEW MARKETS
    » WALMART ENTRY INTO ERETAIL BUSINESS
    » FLIPKART: LEADING E-RETALER IN INDIA
    » THE DEAL: WALMART ENTRY IN INDIAN ERETAIL MARKET
    » CHALLENGES AHEAD


    Case Introduction >>